This is an area where we act as an outsourced marketing department to a number of companies. For some clients we work on most of their releases whereas for others we make guest appearances on a temporary contract when the going has got too tough for the size of the in-house resource.
We implemented this seasonal spike management for, amongst others Warner Music’s Xmas 2007 DVD releases. Other clients such as Halcyon/ Liberation, cherry pick the resource they need on a seasonal and titles basis across the full range of disciplines
